Turning Marketing into Real Business Growth
Hi, I’m Winay. I help marketers, product managers, and growth teams move beyond vanity metrics and focus on what actually drives revenue, acquisition, and scalable growth.
My Journey
- Vice President – Digital Marketing at YES BANK
- Led acquisition & growth at RBL Bank
- Scaled B2B SaaS growth at Wigzo & RedSwitches
- Built digital strategy experience at Netcore, Accenture & eClerx
My journey started with a deep curiosity for how digital actually drives business outcomes. Over the years, I’ve worked across BFSI and SaaS ecosystems, building and scaling performance marketing strategies that go beyond impressions and clicks.
From hands-on execution to leading large-scale growth initiatives, I’ve learned that sustainable growth comes from combining data, experimentation, and strong fundamentals.
What I Specialize In
Growth Strategy
Designing scalable acquisition frameworks aligned with business goals and revenue outcomes
Performance Marketing
Managing and optimizing campaigns across Google, Meta, and programmatic channels with a focus on ROI.
Funnel Optimization
Improving conversion rates across the entire customer journey through testing and data-driven insights.
Marketing isn’t about doing more
It’s about doing what actually drives growth — backed by data, experimentation, and sharp execution.
Beyond Work
I actively share my knowledge with the next generation of marketers through speaking engagements, mentoring, and industry interactions.
I’ve been invited to speak at academic institutions and marketing events, where I focus on practical insights, real-world execution, and helping others find their edge in digital.
Why I Do This
Marketing today is noisy. Everyone is running campaigns—but very few are building predictable, scalable growth engines.
That’s where I focus.
- Cut through complexity
- Focus on what actually drives revenue
- Build systems that scale beyond campaigns
Let’s Build Something That Grows
If you’re a marketer, product manager, or growth leader looking to scale smarter—let’s connect.